Why Most Change Fails
And what to do about it!
If you've ever led a change initiative, whether in a workshop, a team, or an entire organization, you’ve probably felt the frustration:
Everyone agrees the change is important…
But nothing really changes.
Here’s the truth:
Awareness isn’t the problem.
Behavior is.
That’s why I created the 12-week Masterclass: Mastering Change that Sticks; and why coaches and change agents are calling it a game-changer.
A Behavior-First Approach to Change
Most models (like Kotter or Prosci) focus on buy-in and communication, assuming motivation or knowledge is the issue. But real change isn't about knowing—it's about doing.
The Green Path—the foundation of this masterclass—starts with behavior. It recognizes that systems and behaviors shape each other. If you shift the right behaviors, the system will follow—and reinforce the change.
Norms and habits are your strongest levers. When you know how to activate them, real change sticks.
In this masterclass, you’ll learn to:
Make the right tiny chunks;
Learn techniques that stick and scale; and
Meet learners where they are.
Join the Free Discovery Webinar
Curious if it’s right for you? Join me for a free discovery webinar on May 21 and June 12, where I’ll walk you through:
Why traditional change efforts often stall
What makes the Green Path different
What to expect in the masterclass
Who this is ideal for
If you're coaching or leading change and want your work to stick, this session will show you how.
Save Your Spot in the next Discovery Webinar
Let’s stop managing change—and start transforming it.
And keep tuned…
Wednesday will also see this week’s post on creating recipes for precise tiny behaviors!